Identity
Core brand elements for product, demos, and launch materials.
Use this page as the lightweight reference for logo usage, product tone, and base colors across docs, decks, and social assets.
Primary lockup
Use the full lockup on light surfaces where CipherPay needs to read as a product brand, not just an app icon.
Product voice
Clear, operational, and approval-first.
Private by default, but never vague about control.
Built for finance workflows, not speculative consumer messaging.
Primary
#0e5bff
Primary dark
#0847cf
Surface
#f7fbff
Ink
#0f172a
Muted ink
#516074